Facilitating brands to reach their maximum marketing potential. Globally.

Run effective campaigns and pave your way in advertising.

Learn more   Request a study

A whole suite
of research capabilities

  • Digitalive

    Digital Asset Testing

    Measure the performance of your digital assets on a core sample of your preferred target group and earn invaluable feedback from your potential customers.

  • Pack3D

    Packaging Testing

    Find out if customers notice your product before it hits the shelves. Measure your packaging’s effect on sales by studying its visual appeal, uniqueness, purchase intent, and more.

  • POS3D

    3D POS Testing

    Our proprietary 3D Point-of-Sale asset review system provides an in-depth report on the effectiveness—and potential areas for improvement—of your in-store advertising materials.

  • Icon ICC White

    I. C. C.

    Idea. Concept. Claim.

    See how well your creative ideas resonate with your audience and learn how to improve your campaign to increase engagement rates.

Diagrams

Revamp your online presence

https://pave.global/wp-content/uploads/2023/09/Icon-Data-Blue.svg

UX Audit

Discover how to optimize your website to inspire visitors to take desired actions. Request an in-depth UX website audit and gain actionable insights to increase your site’s effectiveness.

Learn more
https://pave.global/wp-content/uploads/2023/09/Icon-Cell-tower-Blue.svg

Accessibility Audit

Let us pinpoint and provide solutions to any issues hindering users from interacting with your website. Make your digital space a friendly place to be.

Learn more

Multiple options. Multiple benefits.

Don’t expose your potential customers to unattractive content – test the waters first and make sure your assets resonate with your audience. Team up with Pave and obtain immediate insight into the effectiveness of your advertising materials.

Diagram

Based on just general assumptions of your marketing strategy and outlined campaign objectives, our advanced asset research platform can help you reliably predict customer behavior before launching a full-scale campaign.

Gain access to precise, data-driven reports on your brand asset performance, clarity, visual appeal, discernibility, persuasiveness, credibility, and more.

Send a research request in just a few minutes! Our straightforward and intuitive questionnaire will guide you through the entire process, providing a wealth of options to customize the study to fully respond to your needs and market niche.

Experience the next level of versatility and test all your brand assets across multiple markets simultaneously.

Our dedicated team will provide you with expert recommendations on how to improve your assets and achieve your strategic goals.

A convenient and detailed study summary available on your dashboard will help you easily present the results to your team.
Diagram

Eliminate ineffective campaigns one asset at a time

Gain the ability to accurately predict your target audience’s behavior and engagement, better calculate the ROI of your advertising campaigns, and receive a comprehensive outline of asset optimization opportunities to help secure your campaign objectives, improve marketing communication, and increase customer satisfaction rates.

Request a study

Scientific study methods

Tweak your campaign assets to perfection with our numerous advanced study methods. Explore our capabilities and request your study today.

 

A/B Testing

A/B testing helps determine which variation of an asset can increase traffic and engagement, improve conversion rates, lower bounce rates, and more.

Learn more

e-motion

Emotion analytics helps assess the emotional impact of your campaign or individual assets, uncovering the subconscious responses of a given audience to your advertising materials.

Learn more

EyeTrack

EyeTrack utilizes webcam eye-tracking to determine the viewer’s point of focus, providing insight into how your audience interacts with your digital assets.

Learn more

EyeTrackAI

A cost-effective alternative to the EyeTrack method, EyeTrackAI is an AI-powered, predictive eye-tracking tool that simulates human behavior for results that are as close as possible to real tracking.

Learn more

MultiVerse

MultiVerse is a multivariate testing method that involves many variables, such as different design and content combinations, to find the one that provides the greatest value.

Learn more

Let’s pave your way to success with research!

Start today and let us help skyrocket your marketing ROI with research.

Request a study Contact us