Let our e-motion study show how well your assets perform
Get a better understanding of your target audience by finding out what emotions your assets evoke. Optimize your assets to always make a good impression on potential customers and discover how emotional coding can positively influence your business decisions!
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Essential data for winning campaigns
Emotional responses play a pivotal role in the success of any marketing campaign. Our e-motion asset reviewing method is available with any Pave study to fully support your advertising endeavors. Request a Pave study and see the benefits of emotional coding for yourself!
Digitalive
Digital Asset TestingDigitalive helps measure the performance of your digital assets and provides information on how to increase viewers’ engagement. Combine it with the e-motion study method to gain additional insight into the emotional response of your potential customers.
Learn morePOS3D
3D POS TestingOur unique 3D digital Point-of-Sale assets review can be supplemented with the e-motion study method to see how people subconsciously react to your shelf strips, wobblers, stands, and more, with the help of accurate facial recognition and emotion analysis software.
Learn morePack3D
Packaging TestingThe Pack3D study supported by the e-motion asset review method can help get significant insight into your customers’ emotional response to your product’s packaging design and layout, allowing you to better connect with your target audience.
Learn moreI. C. C.
Idea. Concept. Claim.The I. C. C. study focuses on testing the very idea, claim, or slogan of your marketing campaign. Choosing the e-motion method can help visualize how much your concept resonates among the chosen target group and the exact emotions it triggers.
Learn moreDecoding six core emotions
Our advanced e-motion study method helps establish a viewer’s unconscious response to both digital and offline assets by analyzing their facial expressions. This is based on the six universal emotions: anger/puzzlement, fear, sadness, disgust, joy, and surprise.
Our automated algorithms detect, collect, and analyze universal facial expressions from video data and assign them to a given emotion, giving us crucial information on how people react to advertising.
Dedicated to your success from day one
We realize how daunting it can feel going through hundreds of pages of raw data, reports, analyses, graphs, and charts. Pave asset reviews are always accompanied by straightforward summaries and clear descriptions, enabling you to take full advantage of our studies and research methods.
Once you receive a report, you can also schedule a meeting with one of our analysts to discuss the findings and establish further steps.
If you have any questions, feel free to contact us!
Emotional coding for improved communication
Feelings are complicated. So is building a successful marketing campaign. What unites them, however, is that extensive research and data can help us better understand and approach both subjects.
Multiple study methods at once
Get the most out of your experience and customize your request by selecting multiple study methods, including e-motion, EyeTrack, EyeTrackAI, MultiVerse, and more.
Scientific, accurate insights
The e-motion study method gives access to precise and invaluable data on how your digital or offline assets emotionally affect your specified target audience.
Global research capabilities
Experience the next level of versatility and test all your assets using the e-motion method across multiple markets around the world simultaneously.
Actionable optimization opportunities
Upgrade your asset research with emotional analysis and receive an in-depth report and expert recommendations on how to improve your assets to achieve strategic goals.
Meticulous report analysis
A detailed summary of your Pave study will be available on your dashboard, featuring a presentation-friendly structure to help you easily share the results with your team.
Analyzing emotional responses
Effective advertising starts with understanding the needs of your customers. Emotion analysis can help better plan, structure, and design your communication strategy.
Data-informed business decisions
The e-motion asset review method can help you make well-informed business decisions by providing information about the performance of your assets and optimization opportunities.
Frequently Asked Questions
Find out how to kickstart your Pave experience and learn more about our platform. If you didn’t find an answer to your question, feel free to reach out to us!
Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions. Find out more here.
At Pave, we specialize in reviewing just about any digital and offline asset. From testing landing pages and e-commerce content to reviewing POS materials and physical packaging, the breadth of options will help you optimize any marketing asset and maximize your advertising potential. Request a study now and see all options!
If you’re an existing user, log in and click “order a study” – you will be automatically redirected to the study submission form. If it is your first time using Pave, please verify your contact information first to receive a magic link to log in and access the study submission form. Click here to create an account and start reviewing!
If you’re an existing user, click the log-in button and confirm your e-mail address. Then, you will receive a magic link to access your dashboard.
If you’re a new user, please verify your contact information by creating an account. Once your information is confirmed, you will receive a magic link to access the dashboard. Click here to sign up!
Explore all study methods
A/B Testing
Gain invaluable data and choose the right asset variants with the most extensive A/B asset testing available.
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EyeTrack
Discover a brand-new level of asset testing and gain reliable insights into the performance of your advertising material.
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EyeTrackAI
Discover how well your assets perform with the help of complex and detailed AI eye-tracking algorithms.
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MultiVerse
Test multiple asset variants and design options simultaneously with MultiVerse to find the most effective combination.
Learn moreBecome a more effective marketer
Don’t spend your budget on ineffective campaigns – run a Pave study and get a full report on the performance of your online and offline marketing assets, including expert recommendations on how to optimize them!