See your assets through your customers’ eyes with EyeTrack

Experience an eye-opening asset testing method to see if your target group pays attention to the elements of your advertising materials you want them to. Combining powerful eye-tracking software with complex customer interviews, EyeTrack helps reveal what your target group really sees when looking at your assets.

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Eye track illustration
Eye track illustration

Uncompromised and unbiased data

You no longer have to rely on broad assumptions when assessing the impact of your campaign assets. With EyeTrack, you can clearly see from a customer perspective and gain access to authentic data on the elements they focus on the most and which they ignore altogether.

By analyzing unique gaze patterns and detailed responses from your target group, we can draw invaluable conclusions about the quality of your assets and recommend areas you can optimize to secure your campaign goals with ease.

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Dedicated to your success from day one

Dedicated to your success from day one

We realize how daunting it can feel going through hundreds of pages of raw data, reports, analyses, graphs, and charts. Pave asset reviews are always accompanied by straightforward summaries and clear descriptions, enabling you to take full advantage of our studies and research methods.

Once you receive a report, you can also schedule a meeting with one of our analysts to discuss the findings and establish further steps.

If you have any questions, feel free to contact us!

Frequently Asked Questions

Find out how to kickstart your Pave experience and learn more about our platform. If you didn’t find an answer to your question, feel free to reach out to us!

Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions. Find out more here.

At Pave, we specialize in reviewing just about any digital and offline asset. From testing landing pages and e-commerce content to reviewing POS materials and physical packaging, the breadth of options will help you optimize any marketing asset and maximize your advertising potential. Request a study now and see all options!

If you’re an existing user, log in and click “order a study” – you will be automatically redirected to the study submission form. If it is your first time using Pave, please verify your contact information first to receive a magic link to log in and access the study submission form. Click here to create an account and start reviewing!

If you’re an existing user, click the log-in button and confirm your e-mail address. Then, you will receive a magic link to access your dashboard.

If you’re a new user, please verify your contact information by creating an account. Once your information is confirmed, you will receive a magic link to access the dashboard. Click here to sign up!

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Become a more effective marketer

Don’t spend your budget on ineffective campaigns – run a Pave study and get a full report on the performance of your online and offline marketing assets, including expert recommendations on how to optimize them!