Human-like results for a fraction of the price
Take advantage of powerful algorithms to run an eye-tracking asset review using artificial intelligence as a cost-effective alternative to real-life respondents. Discover which elements of a given asset are likely to draw the most or least attention among your target audience with AI-generated heatmaps, gaze patterns, and more.
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A must-have for your marketing toolbox
Eye-tracking is the backbone of any asset research as it provides a huge opportunity for asset optimization. Understanding what viewers pay attention to (or completely ignore) in your designs and how they interact with specific elements of an asset is crucial for every marketer. Request a Pave study, select EyeTrackAI as your preferred study method, and see the power of AI asset testing for yourself!
Digitalive
Digital Asset TestingDigitalive helps measure the performance of your digital assets and provides information on how to increase viewers’ engagement. Combine it with the e-motion study method to gain additional insight into the emotional response of your potential customers.
Learn morePOS3D
3D POS TestingOur unique 3D digital Point-of-Sale assets review can be supplemented with the e-motion study method to see how people subconsciously react to your shelf strips, wobblers, stands, and more, with the help of accurate facial recognition and emotion analysis software.
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Packaging TestingThe Pack3D study supported by the e-motion asset review method can help get significant insight into your customers’ emotional response to your product’s packaging design and layout, allowing you to better connect with your target audience.
Learn moreI. C. C.
Idea. Concept. Claim.The I. C. C. study focuses on testing the very idea, claim, or slogan of your marketing campaign. Choosing the e-motion method can help visualize how much your concept resonates among the chosen target group and the exact emotions it triggers.
Learn moreQuick and cost-effective asset reviewing software
A traditional eye-tracking method can exceed your campaign budget or schedule when testing assets on numerous or unique target groups. EyeTrackAI can help solve these issues by utilizing AI-backed software to automatically generate highly accurate heatmaps, hotspots, and gaze sequences that offer invaluable insights into the quality and performance of your assets.
Dedicated to your success from day one
We realize how daunting it can feel going through hundreds of pages of raw data, reports, analyses, graphs, and charts. Pave asset reviews are always accompanied by straightforward summaries and clear descriptions, enabling you to take full advantage of our studies and research methods.
Once you receive a report, you can also schedule a meeting with one of our analysts to discuss the findings and establish further steps.
If you have any questions, feel free to contact us!
Accurate results, study after study
Predictive eye-tracking eliminates the need for human participants, significantly reducing the time required to gain insightful data on the performance of your digital and offline assets.
Multiple study methods at once
Get the most out of your experience and customize your request by selecting multiple study methods, including EyeTrackAI, MultiVerse, A/B testing, and more.
Global capabilities
Experience the next level of versatility and test all your assets using the EyeTrackAI method across multiple markets around the world simultaneously.
Actionable optimization opportunities
EyeTrackAI instantly generates advanced heatmaps, hotspots, and gaze plots, which are analyzed by our researchers to provide an in-depth report and expert recommendations.
Meticulous report analysis
A detailed summary of your Pave study will be available on your dashboard, featuring a presentation-friendly structure to help you easily share the results with your team.
Attention prediction
See which elements of your assets will likely get the most attention and quickly identify any need for further improvement of your design, layout, or text.
Data-informed business decisions
The EyeTrackAI asset review method can help you make well-informed business decisions by providing information about the performance of your assets and optimization opportunities.
Frequently Asked Questions
Find out how to kickstart your Pave experience and learn more about our platform. If you didn’t find an answer to your question, feel free to reach out to us!
Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions. Find out more here.
At Pave, we specialize in reviewing just about any digital and offline asset. From testing landing pages and e-commerce content to reviewing POS materials and physical packaging, the breadth of options will help you optimize any marketing asset and maximize your advertising potential. Request a study now and see all options!
If you’re an existing user, log in and click “order a study” – you will be automatically redirected to the study submission form. If it is your first time using Pave, please verify your contact information first to receive a magic link to log in and access the study submission form. Click here to create an account and start reviewing!
If you’re an existing user, click the log-in button and confirm your e-mail address. Then, you will receive a magic link to access your dashboard.
If you’re a new user, please verify your contact information by creating an account. Once your information is confirmed, you will receive a magic link to access the dashboard. Click here to sign up!
Explore all study methods
A/B Testing
Gain invaluable data and choose the right asset variants with the most extensive A/B asset testing available.
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e-motion
Have a deeper understanding of how customers react to your advertising assets with emotion analysis.
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EyeTrack
Discover a brand-new level of asset testing and gain reliable insights into the performance of your advertising material.
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MultiVerse
Test multiple asset variants and design options simultaneously with MultiVerse to find the most effective combination.
Learn moreBecome a more effective marketer
Don’t spend your budget on ineffective campaigns – run a Pave study and get a full report on the performance of your online and offline marketing assets, including expert recommendations on how to optimize them!