Have your campaign take off with research

Make sure your marketing ideas, concepts, claims, and slogans live up to your expectations and meet brand objectives with a detailed I. C. C. study.

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Learn how to reach your audience

Do customers understand the message behind your campaign? Do they find it inspiring? Does it motivate them to act? You can answer these questions, and many more, long before your campaign hits the market. Our reliable I. C. C. research can help you precisely measure any number of key metrics while outlining potential areas for improvement.

Thorough study methods

Each Pave study can be customized with a broad selection of research methods to obtain the most reliable insights into the conscious and subconscious responses of your target group to displayed assets.

Detailed & accurate results

Gain access to precise, data-driven reports on your campaign concept, message, or claim.

Quick & easy-to-use

Send a research request in just a few minutes! Our intuitive submission form will guide you through the entire process, providing a wealth of options to customize your inquiry.

Global research capabilities

Experience the next level of versatility and test all your campaign concepts across multiple markets around the world simultaneously.

Asset optimization opportunities

Our dedicated team of analysts will provide you with expert recommendations on how to improve your assets and achieve your strategic goals.

Meticulous report analysis

A convenient and detailed study summary available on your dashboard will help you easily present the results to your team.

Customer intelligence

Get access to your target group’s invaluable observations and feedback on the quality of your assets.

Smarter decisions

The I. C. C. study can help you reliably predict customer behavior, allowing you to better measure the ROI of your campaign assets and make data-informed business decisions.

Idea. Concept. Claim.

I. C. C. research focuses on a brand’s creative communication strategy and its execution both online and offline. The study analyzes the idea behind your campaign across multiple indicators – including engagement, persuasiveness, clarity, and entertainment. This provides you with a unique opportunity to accurately measure a campaign’s potential success before a launch.

Request an I. C. C. study right now!

Dedicated to your success from day one

We realize how daunting it can feel going through hundreds of pages of raw data, reports, analyses, graphs, and charts. Pave asset reviews are always accompanied by straightforward summaries and clear descriptions, enabling you to take full advantage of our studies and research methods.

Once you receive a report, you can also schedule a meeting with one of our analysts to discuss the findings and establish further steps.

If you have any questions, feel free to contact us!

Improve your marketing campaign in just three easy steps

Thanks to our straightforward study request form and asset review process, reviewing the creative aspects of your campaign has never been easier! Follow these simple steps and get valuable insights right away.

Fill out the questionnaire and provide all necessary information, such as your strategic goal, target market and audience, preferred review method(s), and more.

Choose all assets that you would like to review using the I. C. C. system and upload them as digital files. These may include such assets as 2D graphics, videos, audio recordings, in-store advertisement, and more.

Detailed results of the I. C. C. study will be available on your dashboard, including strategic recommendations and outlined areas of improvement.

Scientific study methods

To guarantee even more accurate and reliable results, the I. C. C. study can be supported by several asset review methods.

A/B Testing

A/B testing helps determine which variation of an asset can increase traffic and engagement, improve conversion rates, lower bounce rates, and more.

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e-motion

Emotion analytics helps assess the emotional impact of your campaign or individual assets, uncovering the subconscious responses of a given audience to your advertising materials.

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EyeTrack

EyeTrack utilizes webcam eye-tracking to determine the viewer’s point of focus, providing insight into how your audience interacts with your assets.

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EyeTrackAI

A cost-effective alternative to the EyeTrack method, EyeTrackAI is an AI-powered, predictive eye-tracking tool that simulates human behavior for results that are as close as possible to real tracking.

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MultiVerse

MultiVerse is a multivariate testing method that involves many variables, such as different design and content combinations, to find the one that provides the greatest value.

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QViews

QViews is our proprietary method of conducting qualitative interviews with a core sample of your target group that lays the groundwork for any marketing research.

Frequently Asked Questions

Find out how to kickstart your Pave experience and learn more about our platform. If you didn’t find an answer to your question, feel free to reach out to us!

Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions. Find out more here.

At Pave, we specialize in reviewing just about any digital and offline asset. From testing landing pages and e-commerce content to reviewing POS materials and physical packaging, the breadth of options will help you optimize any marketing asset and maximize your advertising potential. Request a study now and see all options!

If you’re an existing user, log in and click “order a study” – you will be automatically redirected to the study submission form. If it is your first time using Pave, please verify your contact information first to receive a magic link to log in and access the study submission form. Click here to create an account and start reviewing!

If you’re an existing user, click the log-in button and confirm your e-mail address. Then, you will receive a magic link to access your dashboard.

If you’re a new user, please verify your contact information by creating an account. Once your information is confirmed, you will receive a magic link to access the dashboard. Click here to sign up!