Experiment freely with your designs using A/B testing
Discover winning concepts, claims, layouts, and designs of any marketing asset. Whether digital or offline, our A/B testing capabilities will help you select the most effective asset variant based on real consumer input. See what the future of A/B testing looks like, today!
Request a study
Invaluable data for your brand
Static banners, video content, landing pages, in-store advertising – all these assets can be meticulously A/B tested among your target audience, providing you with insightful information on their performance. Request a Pave study and select A/B testing as your preferred study method and see its beneficial impact on your advertising strategy.
Digitalive
Digital Asset TestingFind out which variant of your digital asset customers prefer and how to increase their engagement. From simple banners and campaign videos to complex e-commerce and social media content, Digitalive helps test your designs on multiple devices and in realistic web contexts.
Learn morePOS3D
3D POS TestingWondering which design of your in-store wobbler, shelf strip, or stand will impact your potential customers and motivate them to act? Request our unique 3D digital Point-of-Sale review study, upload two or more variants of your assets for A/B testing, and we’ll do the rest.
Learn morePack3D
Packaging TestingDifferent product packaging designs can lead to different results – run a Pack3D study using the A/B testing method to maximize your profits by learning which design affects your customers’ purchase intent the most.
Learn moreI. C. C.
Idea. Concept. Claim.About to start a new marketing campaign? First, conduct an I. C. C. study to see which idea, claim, or slogan resonates with your audience and helps achieve your business goals.
Learn moreRevealing conscious and subconscious responses
A/B testing is often complemented with other research tools, such as eye-tracking, emotional tracking, quantitative interviews, and more, to ensure the most complete and accurate results.
By combining different study methods when running A/B tests, we can additionally analyze gaze patterns, examine respondents’ feedback, interpret their emotional responses, and much more, providing you with a detailed report on the quality of your assets. Our research will help determine which variant is more popular with your audience, what makes it so effective, and how to improve it to maximize your marketing potential.
Dedicated to your success from day one
We realize how daunting it can feel going through hundreds of pages of raw data, reports, analyses, graphs, and charts. Pave asset reviews are always accompanied by straightforward summaries and clear descriptions, enabling you to take full advantage of our studies and research methods.
Once you receive a report, you can also schedule a meeting with one of our analysts to discuss the findings and establish further steps.
If you have any questions, feel free to contact us!
An extremely versatile research tool
A/B testing is among the most popular marketing research methods, allowing brands to choose the most optimal asset variants and reach their strategic objectives, be it page views, leads, or direct sales.
Multiple study methods at once
Get the most out of your experience and customize your request by selecting multiple study methods, including A/B testing, EyeTrack, EyeTrackAI, MultiVerse, and more.
Scientific, accurate insights
A/B testing provides precise data on two or more variants of your brand assets, examining such aspects as clarity, visual appeal, discernibility, credibility, and more.
Global research capabilities
Experience the next level of versatility and test all your assets using the A/B testing method across multiple markets around the world simultaneously.
Actionable optimization opportunities
Upgrade your asset research with thorough A/B testing and receive an in-depth report and expert recommendations on how to improve your assets and achieve strategic goals.
Meticulous report analysis
A detailed summary of your Pave study will be available on your dashboard, featuring a presentation-friendly structure to help you easily share the results with your team.
Perfect for multiple assets
Successful online and offline advertising starts with choosing the right assets. Effective A/B testing can help you better plan, structure, and design your communication strategy.
Data-informed business decisions
The A/B testing asset review method can help you make well-informed business decisions by providing information about the performance of your assets and optimization opportunities.
Frequently Asked Questions
Find out how to kickstart your Pave experience and learn more about our platform. If you didn’t find an answer to your question, feel free to reach out to us!
Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions. Find out more here.
At Pave, we specialize in reviewing just about any digital and offline asset. From testing landing pages and e-commerce content to reviewing POS materials and physical packaging, the breadth of options will help you optimize any marketing asset and maximize your advertising potential. Request a study now and see all options!
If you’re an existing user, log in and click “order a study” – you will be automatically redirected to the study submission form. If it is your first time using Pave, please verify your contact information first to receive a magic link to log in and access the study submission form. Click here to create an account and start reviewing!
If you’re an existing user, click the log-in button and confirm your e-mail address. Then, you will receive a magic link to access your dashboard.
If you’re a new user, please verify your contact information by creating an account. Once your information is confirmed, you will receive a magic link to access the dashboard. Click here to sign up!
Explore all study methods
e-motion
Have a deeper understanding of how customers react to your advertising assets with emotion analysis.
Learn more
EyeTrack
Discover a brand-new level of asset testing and gain reliable insights into the performance of your advertising material.
Learn more
EyeTrackAI
Discover how well your assets perform with the help of complex and detailed AI eye-tracking algorithms.
Learn more
MultiVerse
Test multiple asset variants and design options simultaneously with MultiVerse to find the most effective combination.
Learn moreBecome a more effective marketer
Don’t spend your budget on ineffective campaigns – run a Pave study and get a full report on the performance of your online and offline marketing assets, including expert recommendations on how to optimize them!