About
Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions.
What we do
We help brands take their advertising to the next level by delivering in-depth data on the quality, performance, and persuasiveness of their marketing assets.
Over the years, we’ve generated hundreds of reports for local, regional, and global businesses, equipping them with insights on asset optimization opportunities, customer satisfaction and engagement rates, brand reception, and much more.
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Our process
Learn more about the core values behind our asset reviews.
Data-driven results
Whether increasing website traffic, boosting conversions, or improving brand awareness, our data-driven asset reviews and research methods help establish how well your assets achieve your marketing goals. Gain access to unbiased, thorough reports on the quality of your advertising materials.
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Trustworthy processes
At every stage, you can track our progress, reach out to our team, and actively participate in the process. Additionally, all Pave asset reviews are supplied with straightforward summaries and clear descriptions to make them easy to understand and present.
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Customer perspective
Powered by in-depth qualitative interviews, our asset reviews help reveal invaluable insight into the quality of your campaign asset from the customer’s perspective, giving you a unique opportunity to find out how your assets resonate with your target audience.
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Global capabilities
With Pave, you can review multiple assets from various categories across several markets simultaneously, allowing you to streamline your marketing research and fine-tune all advertising materials based on unique, customer-informed feedback and insights.
We’re proud to be part of a global network
Brand New Galaxy joined the Stagwell Group, bringing state-of-the-art e-commerce digital transformation technology to deliver future-facing solutions driven by data, talent, technology, consultancy, and media innovation expertise.
Created by Brand New Galaxy
We combine over 20 years of experience in the modern advertising market, having both start-up and corporate backgrounds based on proven long-term business partnerships with top global clients.
Part of a Stagwell Group
We are leaders in global advanced marketing and technological solutions, with world-class creative production at scale. Our end-to-end capabilities are represented by a collaborative team of 600+ talents who can solve problems synergistically, and at speed.
A team of experts
Meet our talented group of research and marketing aficionados, who will guide you through your Pave experience.
Artur Puszkiewicz
Research DirectorArtur is a physicist and psychologist with 30 years of marketing experience. His extensive knowledge and expertise helped conceptualize the omnichannel Customer Experience measurement standards.
Roksana Gawinowska
Research ConsultantRoksana can fluently translate her outstanding proficiency in conducting qualitative and quantitative online research into invaluable strategic and business recommendations.
Gabriela Stepaniuk
Research AnalystGabriela supports all stages of consumer research, applying her vast analytical skills to manage complex data sets, find meaningful links, and generate actionable insights.
Adrianna Smith-Baer
UX DirectorDevoted to creating a user-centric design culture, Adrianna and her expert UX team deliver high-quality digital experiences centered around utility, usability, and inclusivity.
Tomasz Świtała
Digital Intelligence DirectorAs the R&D and Digital Intelligence unit leader, Tomasz leverages his immense expertise to design outstanding digital experiences, fusing advanced web analytics and SEO strategies with AI solutions.
Let’s pave your way to success with research!
Start today and let us help skyrocket your marketing ROI with research.