See your assets through your customers’ eyes with EyeTrack
Experience an eye-opening asset testing method to see if your target group pays attention to the elements of your advertising materials you want them to. Combining powerful eye-tracking software with complex customer interviews, EyeTrack helps reveal what your target group really sees when looking at your assets.
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A versatile research tool
EyeTrack is the fundamental instrument for us when conducting any Pave study. Static, dynamic, digital, in-store, or any other asset format you create – we can review them all using the EyeTrack method to reveal previously unknown insights and highlight areas that may require minor tweaks or full-scale optimization. Request a Pave study, select EyeTrack as your preferred study method and see the benefits of eye-tracking for yourself!
Digitalive
Digital Asset TestingMeasure the performance of your digital assets, from simple banners and campaign videos to complex e-commerce and social media content. Digitalive helps test your designs on multiple devices and in realistic web contexts using the reliable EyeTrack method to gather the most accurate results.
Learn morePOS3D
3D POS TestingSee if your potential customers notice, understand, and act upon your in-store marketing with our unique 3D digital Point-of-Sale asset review study. With POS3D, you can run full-scale research using digital designs of your POS materials.
Learn morePack3D
Packaging TestingThe Pack3D study can be supported by EyeTrack to establish if customers notice your product before it hits the shelves. Measure your packaging’s effect on sales in a digital format before the packaging is even physically produced.
Learn moreI. C. C.
Idea. Concept. Claim.The I. C. C. study utilizes EyeTrack to see how well your ideas, concepts, and claims resonate with your audience. Learn which aspects of your campaign could be improved to increase engagement rate and better address your customers’ needs.
Learn moreUncompromised and unbiased data
You no longer have to rely on broad assumptions when assessing the impact of your campaign assets. With EyeTrack, you can clearly see from a customer perspective and gain access to authentic data on the elements they focus on the most and which they ignore altogether.
By analyzing unique gaze patterns and detailed responses from your target group, we can draw invaluable conclusions about the quality of your assets and recommend areas you can optimize to secure your campaign goals with ease.
Dedicated to your success from day one
We realize how daunting it can feel going through hundreds of pages of raw data, reports, analyses, graphs, and charts. Pave asset reviews are always accompanied by straightforward summaries and clear descriptions, enabling you to take full advantage of our studies and research methods.
Once you receive a report, you can also schedule a meeting with one of our analysts to discuss the findings and establish further steps.
If you have any questions, feel free to contact us!
Accurate results study after study
Find out how potential viewers really perceive your advertising assets and step up your marketing game with unbiased data.
Multiple study methods at once
Get the most out of your experience and customize your request by selecting multiple study methods, including EyeTrack, MultiVerse, A/B testing, and more.
Showing unseen insights
Eye-tracking gives access to precise data on your assets’ performance, clarity, visual appeal, discernibility, persuasiveness, credibility, and more.
Global capabilities
Experience the next level of versatility and test all your assets using the EyeTrack method across multiple markets around the world simultaneously.
Actionable optimization opportunities
EyeTrack generates advanced heatmaps, hotspots, and gaze plots, which are analyzed by our researchers to provide an in-depth report and expert recommendations.
Meticulous report analysis
A detailed summary of your Pave study will be available on your dashboard, featuring a presentation-friendly structure to help you easily share the results with your team.
Customer perspective
See how your potential customers perceive your advertising materials from their point of view and get access to invaluable, real-life data on the quality of your marketing assets.
Data-informed business decisions
The EyeTrack asset review method can help you make well-informed business decisions by providing information about the performance of your assets and optimization opportunities.
Frequently Asked Questions
Find out how to kickstart your Pave experience and learn more about our platform. If you didn’t find an answer to your question, feel free to reach out to us!
Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions. Find out more here.
At Pave, we specialize in reviewing just about any digital and offline asset. From testing landing pages and e-commerce content to reviewing POS materials and physical packaging, the breadth of options will help you optimize any marketing asset and maximize your advertising potential. Request a study now and see all options!
If you’re an existing user, log in and click “order a study” – you will be automatically redirected to the study submission form. If it is your first time using Pave, please verify your contact information first to receive a magic link to log in and access the study submission form. Click here to create an account and start reviewing!
If you’re an existing user, click the log-in button and confirm your e-mail address. Then, you will receive a magic link to access your dashboard.
If you’re a new user, please verify your contact information by creating an account. Once your information is confirmed, you will receive a magic link to access the dashboard. Click here to sign up!
Explore all study methods
e-motion
Have a deeper understanding of how customers react to your advertising assets with emotion analysis.
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EyeTrackAI
Discover how well your assets perform with the help of complex and detailed AI eye-tracking algorithms.
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A/B Testing
Gain invaluable data and choose the right asset variants with the most extensive A/B asset testing available.
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MultiVerse
Test multiple asset variants and design options simultaneously with MultiVerse to find the most effective combination.
Learn moreBecome a more effective marketer
Don’t spend your budget on ineffective campaigns – run a Pave study and get a full report on the performance of your online and offline marketing assets, including expert recommendations on how to optimize them!