Versatile multivariate asset testing
MultiVerse is our innovative research method that tests one or several assets featuring diverse elements across different designs to determine the best combination and help you choose the most impactful asset variant, based on real consumer input and our expert analysis.
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Unlimited research potential
MultiVerse has been designed to thoroughly test as many different asset formats and variants as possible. This will ensure your campaigns utilize only the most effective and impactful designs that help secure your unique business objectives. Request a Pave study and select MultiVerse as your preferred study method and see the benefits for yourself!
Digitalive
Digital Asset TestingSee which variants of your digital assets excel among your target group. From simple banners to complex landing pages and e-commerce content, Digitalive helps test multiple versions of your designs on various devices in realistic web contexts.
Learn morePOS3D
3D POS TestingMaximize your in-store advertising with the right combination of graphics and claims. Request our unique 3D digital Point-of-Sale review study, upload all variables you’ve produced, and gain an in-depth report with expert analysis and recommendations.
Learn morePack3D
Packaging TestingRun a Pack3D study and use our multivariate testing method to choose the most attractive and convincing product packaging design from all possible combinations.
Learn moreI. C. C.
Idea. Concept. Claim.When launching your next big campaign idea, the right combination of claims and graphics can make all the difference. Our I. C. C. study, combined with MultiVerse, will allow you to see which variant resonates with your audience the most.
Learn moreScientific asset testing
To gain the most in-depth results, consider combining MultiVerse with our other research tools, such as predictive eye-tracking or e-motion analytics. Selecting multiple study methods equals more detailed data in the report, including, for instance, AI-generated heatmaps and hotspots, an outline of your potential clients’ emotional responses, or exhaustive feedback from respondents on many aspects of your asset.
Dedicated to your success from day one
We realize how daunting it can feel going through hundreds of pages of raw data, reports, analyses, graphs, and charts. Pave asset reviews are always accompanied by straightforward summaries and clear descriptions, enabling you to take full advantage of our studies and research methods.
Once you receive a report, you can also schedule a meeting with one of our analysts to discuss the findings and establish further steps.
If you have any questions, feel free to contact us!
Large-scale testing capabilities
Select the most effective asset from a variety of alternatives and fine-tune your marketing materials with multivariate testing.
Multiple study methods at once
Get the most out of your experience and customize your request by selecting multiple study methods, including MultiVerse, EyeTrack, e-motion, A/B testing, and more.
Holistic approach
MultiVerse gives access to precise data on multiple complex variants of your brand assets, examining each elements’ clarity, visual appeal, discernibility, persuasiveness, credibility, and more.
Global capabilities
Global capabilities Experience the next level of versatility and test all your assets using the MultiVerse method across multiple markets around the world simultaneously.
Actionable optimization opportunities
Upgrade your asset research with thorough multivariate testing and receive an in-depth report and expert recommendations.
Meticulous report analysis
A detailed summary of your Pave study will be available on your dashboard, featuring a presentation-friendly structure to help you easily share the results with your team.
Perfect for multiple assets
Successful online and offline advertising starts with creating the right assets. Effective MultiVerse testing can help you better plan, structure, design, and optimize your strategy.
Data-informed business decisions
The MultiVerse asset review method can help you make well-informed business decisions by providing information about the performance of your assets and optimization opportunities.
Frequently Asked Questions
Find out how to kickstart your Pave experience and learn more about our platform. If you didn’t find an answer to your question, feel free to reach out to us!
Pave is an innovative, semi-automated research platform for precise and quick asset performance testing on a global scale, providing invaluable data on the quality of your advertising materials to help you make better business decisions. Find out more here.
At Pave, we specialize in reviewing just about any digital and offline asset. From testing landing pages and e-commerce content to reviewing POS materials and physical packaging, the breadth of options will help you optimize any marketing asset and maximize your advertising potential. Request a study now and see all options!
If you’re an existing user, log in and click “order a study” – you will be automatically redirected to the study submission form. If it is your first time using Pave, please verify your contact information first to receive a magic link to log in and access the study submission form. Click here to create an account and start reviewing!
If you’re an existing user, click the log-in button and confirm your e-mail address. Then, you will receive a magic link to access your dashboard.
If you’re a new user, please verify your contact information by creating an account. Once your information is confirmed, you will receive a magic link to access the dashboard. Click here to sign up!
Explore all study methods
A/B Testing
Gain invaluable data and choose the right asset variants with the most extensive A/B asset testing available.
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e-motion
Have a deeper understanding of how customers react to your advertising assets with emotion analysis.
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EyeTrack
Discover a brand-new level of asset testing and gain reliable insights into the performance of your advertising material.
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EyeTrackAI
Discover how well your assets perform with the help of complex and detailed AI eye-tracking algorithms.
Learn moreBecome a more effective marketer
Don’t spend your budget on ineffective campaigns – run a Pave study and get a full report on the performance of your online and offline marketing assets, including expert recommendations on how to optimize them!